About Our Business

National Brand Business

We manufacture products for supermarkets, drugstores, and cafe chains. Shinobu Foods also carries a wide range of private brands.

Convenience Store Business

We manufacture products for major convenience stores.

Sales Strategy

So you can enjoy a delicious, safe meal with ease anytime, anywhere. As a kind of kitchen for society, we are a close part of customers' lives and provide products from the standpoint of our customers.

Product Development Capability

Making each day more fun and delicious. We strive each day in research and development to create products that meet increasingly diverse food needs as well as products that expand the enjoyment of new food experiences such as Onigiri Q.

Production Technology Capability

The taste of handmade, freshly made food in ready-made meals. The development of revolutionary cooking and packaging technologies and the use of the latest manufacturing equipment enable us to offer products that revolutionize ready-made meals.

Comprehensive Quality

Food quality demands safety, flavor, freshness, healthiness, and more. We strive to improve quality and raise awareness among our staff to provide products of excellent comprehensive quality that meet these requirements.

Stable Supply

To deliver consistent flavor and stable quality. Combining efficient production lines with manual labor makes stable product supply possible even for small quantity, high variety production needs.

Logistics Agility

Freshly made flavor, delivered to customers as fast as possible. With a production system linked to the order system and a unique network of logistics bases nationwide, we ensure swift, reliable delivery of products to our customers.

Sanitation Management

Being safe to eat is a prerequisite for food. We implement industry-leading microbial testing systems, stringent hygiene management when entering facilities, and more to prevent contamination with germs or foreign matter and ensure food safety.

Inspection System

For the things we can see and the things we can't. In addition to checks with inspection equipment, we have a unique system of checkpoints in the product management process where workers perform rigorous quality checks to ensure thorough quality control.

Traceability

We have implemented a traceability system that can track the route and history of rice from its production to processing and distribution in an effort to improve safety and reliability.

International Standard Certifications

Making safety and reliability world-class. We have obtained certifications for international quality control standards ISO22000 and FSSC22000 in an effort to establish a quality management system that provides safer and more reliable products.